Compare
Branded app vs. third-party marketplace.
Third-party marketplaces take an all-in 30–40% of every order — commission, delivery fee cut, and promoted-listing spend combined. A restaurant doing $15,000/month at 30% loses $54,000 a year in fees, and the diner data never comes back.
Dimension
Marketplace
Branded app
All-in cost per order
Marketplace
30–40% commission
Branded app
Flat monthly care plan
Customer data (name, email, order history)
Marketplace
Marketplace owns it
Branded app
You own it
Repeat-order rate
Marketplace
Diner may reorder from any restaurant
Branded app
Reorders come back to you
Branding on the phone
Marketplace
Marketplace logo, marketplace UX
Branded app
Your logo, your UX
Promotions
Marketplace
Marketplace-controlled
Branded app
You run push and promos
Payment routing
Marketplace
Marketplace holds funds
Branded app
Stripe → your bank
Menu changes
Marketplace
Ticket the marketplace
Branded app
Live in your dashboard
Ranking
Marketplace
Pay to compete against other restaurants
Branded app
You are the only restaurant
The math, plainly
A branded app costs $6,900–$12,900 one-time plus a $199–$349/mo care plan. That's $9,288 in year one on the top plan. Compared to $54,000/yr in marketplace fees at the same $15k/mo revenue, you cover the app in the first 8–10 weeks of orders that come through your own channel — and every dollar after that stays with you.